Today, Twitch sent another warning to streamers about upcoming music DMCA takedowns.
“We recently received a batch of DMCA takedown notifications with about 1,000 individual claims from music publishers. … The only way to protect yourself from DMCA notifications is to not stream music - or other copyrighted material - you do not have rights to.”
As a streaming service built for music, we’d like to offer some thoughts...
• Paying songwriters for their work should be at the heart of building a streaming service, not an afterthought.
• Twitch is owned by Amazon. They have the resources to pay musicians and songwriters but choose not to.
• Yes this is a complex area, but if Mixcloud can solve it with a team of 45 people, we’re confident that Amazon could too.
• Instead, they ask you, the streamers, to carry ALL the risk and liability for music copyright.
• When copyright strikes, it’s your content that gets taken down. Nothing happens to Twitch or Amazon.
• Artists, songwriters, and streamers crushed by a $1.6 trillion corporation while the corporation remains intact and thriving — sounds like a tale as old as time.
In their message, they state that they’ve only just started communicating with music publishers. Publishers and songwriters own copyrights in every musical work created, so their rights are critical for licensing VODs.
They are not taking this seriously. It is absurd that Amazon is actively paying DJs to stream on Twitch while simultaneously telling all streamers not to use music.
The takedowns will keep coming. Clips were first, VODs are being DMCA’d now, live streams will be next.
If you care about building a sustainable future for music and streaming, Twitch is not it.